purpal is an autonomous PM agent. It ingests customer signals, detects patterns, drafts specs, and hands off to your engineering team — so you focus on what to build, not on building the case for it.
Connects to where your signals live
AI coding agents are fast. But they still need someone to tell them what to build.
Customer complaints pile up in Intercom. Feature requests live in spreadsheets. What customers said on calls never makes it into the ticket. PMs spend their days assembling documents instead of making product decisions.
purpal does the assembly. You make the calls.
Your autonomous PM team.
purpal’s agents work around the clock, ingesting signals, theming patterns and drafting specs so you review instead of write.
Always on·Signal detection- 1
Signal detection
Ingests customer conversations, themes patterns, and surfaces what matters before you ask.
conversations→themes
- 2
Spec drafting
Generates PRDs, UX briefs, engineering tickets, and tracking plans from real evidence.
themes→a drafted spec
- 3
Quality validation
Catches missing metrics, uncited claims, and gaps before engineering sees it.
a drafted spec→a cited spec
- 4
Delivery handoff
Pushes validated specs to Jira or Linear, or exposes them to coding agents via API.
a cited spec→tickets
From raw signals to engineering ready specs.
purpal's agents turn scattered customer feedback into validated, structured specs. Automatically.
“...they need faster search but also mentioned wanting filters, and then the PM from Enterprise jumped in about sorting...”
Who owns this? No action item created.
@channel can we also add sorting? The PM from Enterprise asked for it yesterday. Also @design is the search bar moving?
3 different threads. No resolution.
PRIORITY: Fix search!! But also Jane said filters are more important?
Problem
Users abandon search due to lack of filtering, causing 34% drop-off and 67% bounce on results pages.
Requirements
- Faceted search with category filters
- Real-time suggestions (<200ms)
- Sort by relevance, date, popularity
User Story
“As a power user, I want to filter results by category so I can find relevant items faster.”
Acceptance Criteria
- Results update within 200ms
- Filters persist across sessions
- Mobile responsive, 44px+ touch targets
AI coding agents solved “how to build.”
purpal solves “what to build.”
How to build
AI coding tools ship features in hours. The implementation is no longer the bottleneck.
What to build
Which problem, backed by which evidence, worth which trade-off. No coding agent answers that.
When specs are wrong, you don’t just waste time. You ship the wrong thing faster.
The PM’s role isn’t document assembly. It’s decision-making. purpal handles the assembly so you can focus on the decisions that matter.
Specs that humans and AI can ship from.
Every spec is structured for your engineering team and machine-readable for coding agents. No guesswork. No rewriting.
- PMs review and approve instead of writing from scratch.
- Engineers get tickets with real acceptance criteria.
- Every claim is cited with evidence or flagged as an assumption.
Acceptance Criteria
- Results update within 200ms
- Filters persist across sessions
- Mobile responsive, 44px+ touch targets
Evidence
“Search is useless without filters.” signal · intercom
34% drop-off on results pages assumption · unverified
How it works
From customer pain to a validated, engineering ready spec. Autonomously.
- 1
Connect your signals
Connect Intercom, upload a CSV, or pipe in signals from any source. purpal's agents cluster them into themes, detect urgency, and surface the issues that matter most.
and more - 2
Review, don't write
Autonomous agents draft the complete spec: PRD, engineering tickets with acceptance criteria, tracking plans, and an evidence ledger. You refine and approve.
Smart Search EnhancementDraftedApprove - 3
Ship with confidence
The validator catches gaps before engineering sees them. When you're ready, push to Jira or Linear, or hand off to coding agents.
ENG-412Faceted search filtersENG-413Sort by relevancePushed to Linear
autonomous agents working for you
of claims cited or flagged
blank-page specs to write
Built for PMs who ship, not PMs who write.
Good fit
- You spend more time assembling docs than making decisions.
- Your team uses AI coding tools and needs better inputs.
- You ship weekly and can’t afford building the wrong thing.
- You want customer evidence behind every feature, not gut feel.
Not a fit
- You prefer to figure requirements out in code.
- Your team doesn’t have a PM or product function.
- You’re happy writing specs from scratch every time.
Better to know now than three weeks in.
Stop writing specs. Start making decisions.
purpal is launching soon. Join the waitlist to be among the first PMs with an autonomous product team.
Free to start · No credit card · Early access rolling out now